In the Pink

So  it is the third day of “Breast Cancer Awareness Month”. If you’re reading this you’re probably very aware and you might be getting sick of all the pink already. You may have heard of Think Before You Pink. Think before you pink was designed by Breast Cancer Action to help people not spend just because a company says they are giving money to breast cancer.

Now there is nothing wrong with buying an item if you were going to do it already. The problem is spending money on something you don’t need because it is supporting breast cancer.  If you just want to donate to breast cancer research or awareness or services there are lots of options, many of which are listed in my resource list.

That being said, if you are going to buy something look at how the label is marked. If it says a “portion of sales goes to support breast cancer” you have no idea how much that really is or where it is going.  Look for items that give a percentage or even better a dollar amount.  For example, Pink Ribbon Wines clearly states that 10 percent (amount) goes to the Breast Cancer Research Foundation (the organization).

Here are a few examples:

Cole’s Quality Foods (you know, the frozen garlic bread) gives 5 cents per loaf sold between October 1st and October 31st to Breast Cancer Network of Strength with a minimum donation of $25,000.

Pier 1 is selling a candle, a beaded jewelry box and an embroidered shawl and they give 25 percent of the purchase price, excluding tax to Susan G. Komen for the Cure, year round.  They also give $1 for every gift card sold to Komen year round.

I’ll post more of these throughout the month and if I find any AWFUL ones I’ll try to put them up as well.  If you find some please feel free to share in the comments and help me keep up.

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